The UN Joins Forces with the Private Sector to Inspire Action to Move the Needle on the Sustainable Development Goals in Saint Lucia

Massy Stores (Saint Lucia) Ltd. has partnered with the United Nations Barbados and the Eastern Caribbean  to inspire Saint Lucians to take action to fast-track progress on the Sustainable Development Goals (SDGs). This forms part of a UN sub-regional private sector initiative, to amplify the rallying call to ActNow for the SDGs.

The UN’s global ActNow campaign encourages people from all sectors and walks of life to take urgent action to achieve the SDGs, which can potentially improve life for all, via reduced poverty, safer communities, equality, and better jobs. While these issues matter to everyone, as we reach the midpoint to the 2030 Agenda, progress is too slow. Urgent action is, therefore,  required to turbo charge changes that foster better lives on a healthier planet.

During a recent courtesy call to Massy Stores (Saint Lucia) Ltd. Head Office, UN Resident Coordinator, Didier Trebucq, welcomed the company’s partnership on the global SDG campaign.  He noted that: “as UN, we urgently need the powerful private sector to invest in the measures necessary to accelerate progress and get the goals back on track.” He further added : “the private sector has a key role to play in driving SDG acceleration in the Eastern Caribbean”.

Massy Stores has been a strong advocate for the SDGs with several initiatives designed to promote the goals. In this regard, Managing Director, Mr. Martin Dorville underlined: “supporting the SDG ActNow campaign was an easy decision, as at the heart of Massy’s philosophy are people and the environment.” The Massy Head also outlined several ongoing innovative initiatives by Massy that bode well for SDG progress.

In support of the ActNow Campaign, Massy Stores has sponsored the production and broadcasting of an SDG video dubbed: SDG ActNow Campaign: Saint Lucians on Call. The video features images and messages from everyday Saint Lucians designed to communicate the urgency of  taking action for the SDGs.  Focus is on urging action for specific goals that present significant/major challenge to Saint Lucia’s progress on the SDGs (based on the 2023 SDG report for Saint Lucia).

The Massy-supported SDG video will be launched on United Nations Day 2024.

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For further Information please contact:

Dr. Lorraine Nicholas

UN Country Coordination Officer, Saint Lucia

UN Resident Coordinator Office

Email: lorraine.nicholas@un.org; Mobile: 1(758)730-0771

Carol A. Gaskin 

Programme Communications and Advocacy Officer

UN Resident Coordinator Office

Email: carol-ann.gaskin@un.org; Mobile:1(246)832-6110