New UN Campaign calls for renewed global ambition and action for SDGs
05 July 2023
Public mobilisation comes ahead of critical halftime Summit in September at UN in New York
The United Nations has kicked off a special new campaign to rally for the Sustainable Development Goals (SDGs) — the roadmap for people and planet adopted by world leaders in 2015. Ahead of a critical UN Summit in September, the campaign aims to amplify an urgent call for ambitious new action, showcase the Goals as the blueprint for sustainable progress globally, and galvanise the global public around this shared agenda for our common future.
At halftime toward the deadline of 2030 for achieving these global goals, the promise of the SDGs is in peril. For the first time in decades, development progress is reversing under the combined impacts of climate disasters, conflict, economic downturn and lingering COVID-19 effects.
The 2023 SDG Summit will gather world leaders at the United Nations Headquarters in New York on 18-19 September to reaffirm their collective commitments to the Goals and the promise to leave no one behind. This Summit is a defining moment to urgently put the world back on track to achieving the SDGs.
Starting 5 July 2023, in a major digital activation across platforms and countries worldwide, this new UN campaign aims to re-energise the conversation about the Goals.
“We want to get everyone on board for the SDGs”, said Nanette Braun, Director of Campaigns in the UN Department for Global Communications. “Our hope is that decision-makers and individual citizens alike will feel inspired to join the conversation and contribute to achieving the Goals with new resolve and ambition.”
Building off the colour wheel brand of the SDGs, the campaign uses a dynamic new visual system for its messaging to build momentum, raise awareness and mobilise accelerated action for the SDGs.
One core campaign component is the call to individual citizens to take action on the SDGs through the UN’s ActNow initiative across all 17 Goals. From using public transportation, to fundraising for schools or speaking up for equality, the platform lists steps that everyone can take to accelerate progress on the SDGs and create better lives on a healthier planet for all.
A curated group of high-profile influencers, the Circle of Supporters, will galvanise their communities to take individual action on the SDGs and to impress upon decision-makers the urgency to act now!